Haldiram besan ladoo is a traditional Indian sweet and an all-time best-selling product. What began as a small-town enterprise in India is today a global phenomenon. Haldiram's started as a tiny shop in Bikaner and by 1982 had set up shop in Delhi, where the capital had begun to take note of its savouries and sweets. Today, Haldiram is famous across India and the world, and has become a way of life for Indians no matter which country they live in. The countries they live in are also fast developing a penchant for Haldiram sweets and savouries.
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