Haldiram's began as a tiny shop in Bikaner, the land famed for its savouries as for its leather-faced pipe players and fierce warriors. In 1937, two brothers from a noble family in Bikaner started from a small 'namkeens' shop. Their dream of doing something big turned out to be Haldiram's today. What began as a small-town enterprise in India is today a global phenomenon. Haldiram's is a way of life for Indians all over the globe.
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