Natureland Organic oat flakes besides being tasty also have fighting properties against heart disease, diabetes, obesity, and its high in Vitamin E, Vitamin B-Complex, zinc, iron, selenium, magnesium, fibre, and protein way to start your day. It is good for cholesterol regulation, lowers the risk of suffering from heart failure by 29%. With a lot of soluble fibre it's wonderful food for people with diabetes or those who want to lose weight. It is rich in vitamins and minerals and has anti-cancer properties due to its high phytochemicals (lignans), lowering cancer risk, especially those associated with breast cancer. The product is 100% organic.