Rice Bran Oil is truly "The World's Healthiest" edible oil, a natural source of vitamin E complex, many antioxidants such as Gamma Oryzanol,Tocopherols,Tocotrienols, Phytosterols, Polyphenols and Squalene and other micronutrients to help fight free radicals and combat the effects of aging and further more, its Trans Fat Free (TFT). Rice bran oil has more of these components than other cooking oils. The components of rice bran oil give it an outstanding shelf life. It helps lowering cholesterol, fight diseases, enhance the immune system etc.